A planogram makes display setup easy in any retail store, allowing managers to make use of every bit of available space for the purpose of selling products. These diagrams provide employees with instructions for putting together displays on spinning racks, tables, endcaps, to name just a few. The intricacy of the detail on the plans will depend on software capability, store size, and retailer needs. When diagrams use best merchandising practices, then they serve as teaching tools that allow employees to set up powerful displays.

Planograms give selling potential to every corner of the store. Additionally, planned displays help with reduction of out-of-stock situations, provide visual appeal to customers, and facilitate inventory management. Preplanned displays are easy for staff to replenish, and staff can look at preplanned displays to create adjacent related product displays.

Planned displays should be assembled at a time when employees will experience little interruption. The process starts with the gathering of necessary materials, like signage, shelving, and brackets. Employees will also need to gather cleaning supplies, so that fixture components are clean before the display product is added. Shelves should be installed bottom to top, with pegs installed from left to right. When everything is in place, then the products should be placed according to the visual provided.

When they have set the planogram, employees should use extra stock to fill the display. When setup is complete, employees should place leftover stock in the back room, so that others will have an easy time transitioning the stock out to the sales floor, as the display sells down. Price and shelf labels will finish off the display. To ensure everyone knows what to do, managers should let employees know how to handle products that go out of stock.

Maintaining displays is part of any workday routine in a well-run store. Every day, employees should monitor displays and replace or replenish product, as needed. Also, employees should keep the display free of dust and debris, and replace worn signage and labels. Where needed, employees should pull items to the front of shelves, placing labels to face the customer.

Good merchandising principles start with balance. Displays with a slightly asymmetrical look will draw the eye more than perfectly symmetrical displays. Also, displays should not be packed with too many items, and the larger items should be put in place first. The chosen colors should set the appropriate mood, and available lighting should illuminate the displays focal point.

Specialized merchandisers create planograms for large retailers. In smaller companies, because software is cost-prohibitive, employees often make displays using a word processor or using paper and pencil. More and more often, suppliers are giving planograms to retailers, to voice how they want their product to be merchandised.

Business owners and companies should use the planogram to communicate merchandising instructions to their employees. Whether made on software, or with paper and pencil, planograms train employees to set up displays according to good design principles. Preplanned displays are easier to maintain, and keep important products readily available for the customer.

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Author Bio: Want your products to stand out from your competitors? Consider hiring a retail merchandising Toronto service. Merchandising can offer a unique competitive advantage. Cosult a retail services specialist today.

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