The tourism industry happens to be one of the most rapidly progressing sectors today and with that, the hospitality sector is swiftly chartering the growth trajectory too. Travelers today are readily globe-trotting to unconventional destinations; regional, national and international. While planning a holiday, choosing the right kind of accommodation is of utmost importance. While the wanderlust bug seems to have taken its course, this has resulted in an augmented variety of accommodation such as budget hotels, luxury hotels, lodges, boutique-hotels, resorts etc.

Believing in the adage convenience is the key, most hotels today run their own website. Big or mall, every hotel has its own proudly boasts of its own website today. An integral part of business marketing, a hotel’s website makes it possible to establish a strong online presence. Armed with a website, a hospitality brand becomes open to the whole wide world and it becomes easier to drive traffic and boost sales. This means that a prospective customer is just a click away! A necessity for all types of corporations today, it is a hub around which all marketing efforts revolve.

But, simply having a website is not enough. It is important that the hotel website design must be such that it attracts and retains customers. Therefore, most business owners stress on the fact that the website should be eye-catching and reflect the company’s USP and at the same time, should be able to fill up the sales funnel.

Marketing in the hospitality industry has always been an essential component in driving sales but ever since the emergence of digital technology, hotels have had to re-invent and take on an innovative approach in order to reap benefits. Social media for hotels has quickly transformed into an essential marketing tool and is an excellent platform for publishing information about a hotel while also offering the opportunity to engage and interact with guests. A hotel’s best friend, social media presents a golden opportunity for the hotel industry which now, is able to maintain greater

and more personalized contact with its customers. Hotels today, stand the opportunity to make the most of the internet’s growing popularity to effectively market their products and services. Social media for hotels, when used effectively, gives a significantly greater reach, easy engagement and interaction between buyers and sellers and also, is a better way to promote your services. Also, with more and more people using smart phones to access the web on their mobiles, mobile internet has paved the way for social media. Fast and technologically savvy mobile applications have made for easier and more convenient web access, and, not to mention your hotel’s website too!

Prior to diving head first into social media, hotels needed to identify their online marketing goals and strategise around them. Today, popular brands stay popular by engaging in meaningful conversations with the entire community and not just the stakeholders. Improving customer satisfaction is fundamental to every hotel and social media interaction makes this possible. Apart from gaining customer loyalty, boosting conversations and building online reputation, one of the key reasons hotels now-a-days maintain an active social media presence is because it helps generate online bookings.

According to a survey, the number one reason social media for hotels is in fad because they help to increase brand awareness. Word-of-mouth being the most popular marketing tool, helps to build loyal customers who in turn become the hotel’s brand promoter.

Consistency is the key. It really doesn’t make a difference if you’re an international hotel chain or a small brand, social media can certainly benefit you immensely.

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