I’ve got a question for you. What’s the number one mistake that most bloggers make when it comes to ensuring that their readers stay up to date with the latest posts from their blog? Its a mistake that most bloggers make that’s so simple to fix – yet most bloggers don’t realize this error. Give up? Well let me not keep you in suspense any longer.

The number one mistake that most bloggers make is that they do not publish their blog posts via email, as a supplement to their RSS feeds. As you can see, its something that’s so simple that its very easy to overlook.

RSS has become very popular over the years, however RSS feed readership only applies to less than 20% of the overall online population. A recent survey I read stated that less than 15% of blog readers use RSS feeds on a regular basis.

So what does this mean to you as a blogger (or potential blogger)? It means that if you a not supplementing your RSS feeds with a corresponding email subscription for those feeds, then you are potentially missing out on about 80% of your regular readership.

The Problem With Blogs.

There are millions of blogs already, but really few people have the time to watch more than a few daily. But if they come back just once a week, they can be quickly overwhelmed with the amount of new content.

That’s why it’s crucial for you to provide a “best of”, a helping hand to guide your readers to the “must-read” content that you publish. You can deliver this content either as a standalone “blog-zine” or as part of your regular e-mail newsletter.

How You can Fix Your Blog’s “Problem”.

Deliver your blog posts as they are written via RSS, but then also publish a regular (weekly or monthly) e-mail e-zine with your “top blog posts” for those that are still not into RSS.

Don’t just do one channel, do both.

E-mail is still the number one end-user content delivery channel – whether we like it or not. Using e-mail (as a supplement to RSS) to deliver your content simply covers all of your readership bases.

An Example: Chris Pirillo.

Chris Pirillo is the publisher of one of the most popular technology sites sites on the net – the Lockergnome – and he was actually one of the first tech gurus to proclaim e-mail as being dead.

But still, while he prefers for his subscribers to use RSS instead of e-mail, that isn’t stopping him from using or promoting either RSS or e-mail.

Comparing Blogs With E-Zines, Email and RSS.

If you are still thinking that blogs are actually “beyond e-mail”, then just consider the following.

RSS and e-mail are content delivery channels; the tools that enable you to deliver your content to end-users. Blogs and e-zines on the other hand are two different internet media content formats, differing in how or what content is provided and presented through them.

RSS/e-mail and blogs/e-zines cannot be directly compared. Blog content and e-zine content can both be delivered via RSS and e-mail, and there is no direct business/logical relation between, for example, blogs and RSS.

Blogs are “personal” conversations, opinions and news, delivered in a linear structure, usually written in a more personal style, and confined to a limited number of content types.

E-zines on the other hand are more similar to magazines or newspapers, carrying content presented in a complex non-linear content structure, and having the ability to carry many different content types that do not mix well together if provided through a linear content structure.

Providing all of this content for an e-zine demands a complex content structure and a strong and experienced editor. The blog format simply does not provide the level of structure needed to effectively present such a complex content mix.

But that’s not to say that blogs are in any way inferior to e-zines, they’re just different. Today’s businesses need both, and they need to deliver both via RSS and e-mail.

Conclusion.

Your personal preferences towards content delivery channels and internet content media formats have no place in how you distribute your information. What matters is what your audience wants and how they want it. Therefore its your responsibility to ensure that your readers can view your content from multiple channels. Doing this will always ensure that you have a consistent flow of traffic to your blog.

Vahid Lancaster is a professional Internet Entrepreneur and has written multiple books in the fields of marketing, SEO and blogging. You can get tips and advice about all of these topics and more from the Vahid Lancaster Internet Marketing Blog

Vahid Lancaster is a professional Internet Entrepreneur and has written multiple books in the fields of internet marketing, SEO and blogging. You can get tips and advice about all of these topics and more from http://www.VahidLancaster.com

Author Bio: Vahid Lancaster is a professional Internet Entrepreneur and has written multiple books in the fields of marketing, SEO and blogging. You can get tips and advice about all of these topics and more from the Vahid Lancaster Internet Marketing Blog

Category: Internet
Keywords: internet marketing, network marketing, blogging, make money online