Web Designing is the primary pillar of ecommerce B2B or B2C enterprises; this is because more and more consumers are pulled towards those websites that are elegantly designed and are absolutely user-friendly; contrarily, those websites that do not have appealing \’look and feel\’, online visitors tend to move away from them. For an ecommerce website, if web designing is the first important factor, then the second essential thing to be taken into consideration is making the website SEO-friendly. However good a website is designed, it is worthless if it does not appear on the first few pages of search engines, especially Google.

Your e-marketing strategies can only provide you desired results if you have a highly engaging website that has high rankings on search engines. Most websites who fail to understand the importance of having an appealing website with SEO-friendly features lose their identity among the crowd. Therefore, an ecommerce website should be eye-catching, perceptible and functional, at all times. With all this, considering the latest trends of ecommerce web designing, online marketing and web optimizing are also essential for an e-business to work in an optimum manner.

Latest Trends behind Designing E-Business Websites

E-commerce websites need to make their consumer\’s niche to spend quality time on various web pages that are available on the website; and this requires web designers to adopt various latest design trends to accomplish this process. The latest strategies that should be considered when designing e-commerce websites include precise titles; informative product descriptions; intelligent attributes; easy categorization; and user-friendly navigation options.

Around a decade ago, many web designers considered Flash based websites and flash content to be SEO friendly, but this belief is obsolete; for e-commerce websites, that needs each of its content to be crawled on Google search engine, should not include flash content on websites. The alternatives that may be used to design layout for such websites are Microsoft Publisher and Adobe InDesign. The World Wide Web (WWW) has witnessed an exciting and swift lick of innovation. Using the latest trends in web designing is the stepping stone towards the success of any e-business. Below is the list of latest web designing trends that should be implemented while designing an e-commerce website:

– Ecommerce websites should be able to pass through mobile optimization as more and more people are turning towards smartphones and tablet devices, instead of desktop computers and laptops; this is possible through frameworks such as jQuery mobile

– Designing a website by including rounded corners, smooth gradients and drop shadows, using the latest HTML and CSS versions will not only increase the site speed, but will also make the website compatible enough on modern web browsers such as Chrome, FireFox and Internet Explorer.

– Apple products are considered among the widely used devices worldwide; to keep up your potential Apple consumers, it is important that Flash is discarded from e-commerce websites, as iPhone and iPad devices do not support Flash

– Social networking integration in e-commerce websites will help boom up online businesses to a greater extent; with sharing and recommending functionalities in an e-business will increase the business\’s up-selling opportunities of products and services

Karthick is the founder of ThemesAndMods.com that has a huge database of latest ecommerce templates designed to work with top Content management systems and ecommerce platforms such as WordPress, Joomla, Drupal, PrestaShop, OpenCart, Magento, osCommerce and ZenCart. Follow ThemesAndMods on Facebook for updates.

Karthick is the founder of http://www.ThemesAndMods.com that has a huge database of latest ecommerce templates designed to work with top Content management systems and ecommerce platforms such as WordPress, Joomla, Drupal, PrestaShop, OpenCart, Magento, osCommerce and ZenCart.

Author Bio: Karthick is the founder of ThemesAndMods.com that has a huge database of latest ecommerce templates designed to work with top Content management systems and ecommerce platforms such as WordPress, Joomla, Drupal, PrestaShop, OpenCart, Magento, osCommerce and ZenCart. Follow ThemesAndMods on Facebook for updates.

Category: Internet
Keywords: web design, ecommerce templates