The spread of the internet all around the world has brought a significant growth of the online marketing as well. One of the best ways to promote your business online is an email marketing. Today it’s been used by majority of companies.

Your services and products will get maximum attention only with the well planned email marketing campaign. The direct marketing has a goal to stimulate your customers fast, and that’s best done with an email.

Why is email marketing so important?

The email marketing has a great ability to adapt fast to all the constant changes in today’s business world. It is not expensive and therefore any company can afford it. You can easily incorporate it into any existing marketing system of your company. It’s a great mean for real time and efficient marketing.

What are the benefits of this marketing type?

It is highly cost-effective

It costs nothing compared to cost of printing the brochures, prospects, advertisements or posters.

It is global

Unlike the other means of marketing, with an email you can reach anyone in the world in a very fast way.

It’s personalized

It allows you to create a personal bond to the product by particularly concentrating on a special, target audience.

Tracking of the results

You can easily track the results and the effects of your business promotion. There are unlimited tests available for testing your email marketing campaign. There are different tools that measure the conversion and click-through rate, the way that led a visitor to your website and many other tools.

It has fast response time

It has been proved that the average response time to an email marketing is from one to three days, while a response to a campaign by post is a two weeks or longer.

It’s easy

Email marketing is easy for both, the receiver and its sender. It is very simple because you don’t need any extra resources for it.

6 tips for a great email marketing campaign

It’s very important if you do it right. There are some tips that will help you to execute a more effective and efficient email marketing campaign.

1. You need to determine the objectives prior to your campaign

You need to determine the targets and goals of your campaign. It will help you to increase it effects. General goals of the email marketing campaigns are to strengthen the loyalty of the customers or to provoke their direct response. Whatever your goal is, you need to plan the best way to achieve it.

2. Spamming should be avoided

You need to avoid your mail to be recognized as a spam. Most emails around the world are being tested for spam. You can’t have a successful marketing campaign if your emails are being declined form your recipients. In order to assure that your mails are received, you’ll need to get their permission to send them your mails. It’s easily done by offering any useful service, coupon or a special discount to them, while you ask them to receive the messages from you in return. It’s good to give them something for free because they’ll respect your brand more and there is a bigger chance that they’ll remain loyal to it.

3. Option to opt-in email

You need to have an option for opt-in in your mail in order to have an effective and ethical marketing campaign. Some emails even have the double opt-in options. First one is the confirmation of the subscription to the list after providing the email address and the second is the confirmation email with the link that will verify their sign up. This is the best ways to create a respect from your customers.

4. Message content

When you create the email marketing message, you should pay attention to following:

You should always put the specially chosen content to the subject line, in order to make it stand out.

All the message’s content must be perfectly clear and readable.

You need to start with the most important content and order it so the least important one is at the bottom of it.

Try to keep the message short and relevant because your readers don’t have much time for it.

All of your messages need to have the following: carefully written subject line, good format, offer part of the message and the message personalization with targeting.

It’s very important to add a signature to your message. It should always be at the end of your message and it should contain your and the company’s details and it’s good to add an opt-out link as well.

5. Message test

Before you sent the message for the actual campaign, you should do a test for its possible errors. You can also test the different fonts, images on different positions or some different patterns.

6. Create and frequently maintain your email list

You need to have a good and extensive email list in order to have successful campaigns. You’ll also need to maintain your list frequently and you can even create smaller segments of your lists, in order to target the special customers with your message’s personalization. It’s also good to remove the recipients from your list if they don’t respond to your message after three months of period.

Inference

One of the best ways for business promotion today is an email marketing. It’s great because it’s cheap, easy and you can create a personal impact on your customers. It can’t replace the other marketing activities, but it can support them well. If you run a good campaign of email marketing, your customers will respect you more and they are likely to maintain their loyalty.

It’s important to talk often about your brand. It will increase the value of your business because it will motivate your customers to buy your products or services.

Melissa Kay has 10 year in email marketing article writing. Some articles include Tips for a good email marketing. She has consulted Fortune 500 companies including IBM, Dell, General Electric and AT&T. She also focuses on email marketing in singapore

Melissa Kay has 10 year in email marketing article writing. Some articles include http://sg-consumer-email-lists.com/blog/tips-for-a-good-email-marketing/ Tips for a good email marketing. She has consulted Fortune 500 companies including IBM, Dell, General Electric and AT&T. She also focuses on http://www.sg-consumer-email-lists.com/ email marketing in singapore

Author Bio: Melissa Kay has 10 year in email marketing article writing. Some articles include Tips for a good email marketing. She has consulted Fortune 500 companies including IBM, Dell, General Electric and AT&T. She also focuses on email marketing in singapore

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