Conversion rate optimisation (also known as CRO) is a systematic process that can potentially increase your conversion rate by 50% or more. Basically, conversion rate experts review heat mapping and website traffic analysis to identify the issues that are suppressing sales and qualified leads. Just a few of the issues typically identified in the analysis phase of a conversion rate optimisation project include:

Weak Direct Response Copywriting Tools

Poor Website Design Elements and/or Layout

Outdated Web Programming

Ineffective Sales Funnels

Non-Converting Keywords in Paid Traffic Channels (like Adwords, Facebook, etc.)

Ineffective Business Model

Bad Website Navigation

As no two websites are the same, the specific list of conversion problems will differ from site to site along with their severity and impact upon sales. Once identified, the next phase of the conversion rate optimisation will focus on fixing the largest problems first while addressing lower priority issues in later phases. Finally, the new version(s) of content will undergo website split testing against the original version to help tweak results and verify the effectiveness of the CRO project.

So what kind of ROI does CRO generate compared with other Internet Marketing services like SEO, social media marketing (SMM), or PPC?

Well since conversion rate optimisation doesn’t require any additional investment in new content like SEO, SMM or increasing the Ad Spend like PPC, the ROI is sky-high in comparison.

In fact, most CRO projects ultimately reduce marketing costs helping boost ROI even higher. And with services like PPC, SEO, or SMM, you are ultimately paying for more traffic and merely hoping it converts into more sales. But with CRO, the entire point of the service is to increase conversions with statistical reliability using advanced web analytics tools that pinpoint problems in the various components of your website.

The best part is that the results of a conversion rate optimisation project continue to boost online sales for years to come-for as long as you own your site in fact. This means that even if the a CRO expert delivers a meager 20% improvement in conversion rate, you could well see ROI exceed 300% or more in just the first year!

Compared with PPC or even SEO where you are lucky to see a 50% ROI, CRO is hands down the best investment most website owners can make who are looking to quickly and permanently increase online sales.

And Yet the Entire Internet Marketing Industry Hopes You Never Learn the Truth About Conversion Rate Optimisation!

In fact, CRO could well spell the ruin of most so-called Internet Marketing “experts” for three simple reasons:

1.CRO Can Make Any Internal Staff or Contract Providers Look Very Bad: The entire purpose of the first phase in any conversion rate optimisation project is to identify the problems that are suppressing online sales. And guess who created those problems when they worked on your website or at the very least didn’t identify them until an outside CRO expert found them? Can you see why most contractors and internal staff would hope you never learn about conversion rate optimisation?

2.No Way to “Fake It”: CRO cannot be standardised since it requires the customisation of several website components including copywriting, web design, and often web programming. Therefore, the Internet Marketing “guru’s” can’t put out some “15-Minute Optimisation” program or service to fleece people since there is no way to fake the results since CRO is 100% conversion focused. So again, even most Internet Marketing guru’s want to ignore CRO and hope you never learn about it.

3.CRO is Hard Work: From beginning to end, a CRO project can take up to 8 weeks or more to complete. Don’t worry, your site is working just fine while everything is being done so there is no disruption in sales, but it does take several weeks to complete. And with the pressure of actually delivering results, most Internet Marketing firms and professionals are just continuing to sell their services and hope you never learn about CRO or it’s massive ROI.

Concluding Thoughts

Dollar for dollar, no other Internet Marketing service compares with conversion rate optimisation when it comes to delivering ROI. Rather than add to marketing costs like SEO, SMM, or PPC, conversion rate experts actually eliminate keywords that don’t convert to reduce costs without affecting sales. CRO experts also identify problems in your site’s copywriting, design, programming, and other on-site factors and fix them to improve conversion rate. And with the results of CRO continuing to boost online sales for years to come, the ROI blows the competition away, hands down.

But, since a successful conversion rate optimisation exposes errors potentially created by current staff members or Internet Marketing experts, no one wants to talk about it. And since CRO services cannot be standardised or packaged into some neat software program, the Internet Marketing guru’s and other major players in the industry are simply ignoring CRO and hoping you never learn about it.

Neil Rimmer is a conversion rate optimisation expert specialising in reducing customer acquisition costs, increasing online sales, and delivering maximum ROI for clients. To learn more about conversion rate optimisation and exactly what it can do for your online business, please visit: http://www.conversionomics.com.au today!

Neil Rimmer is a conversion rate optimisation expert specialising in reducing customer acquisition costs, increasing online sales, and delivering maximum ROI for clients. To learn more about conversion rate optimisation and exactly what it can do for your online business, please visit: http://www.conversionomics.com.au today!

Author Bio: Neil Rimmer is a conversion rate optimisation expert specialising in reducing customer acquisition costs, increasing online sales, and delivering maximum ROI for clients. To learn more about conversion rate optimisation and exactly what it can do for your online business, please visit: http://www.conversionomics.com.au today!

Category: Internet
Keywords: conversion rate optimisation, conversion rate expert, increase conversion rate, CRO experts