It is the high time for all writers and non-writers to start discovering themselves and begin applying those creative writing skills hidden in them.

The popularity of information-based marketing becomes well pronounced with the advent of modern-day communication technology. This is one of the very familiar and most effective techniques used in firstly attracting and getting targeted prospects to websites and then eventually converting them into buyers. This is the basic reason why article writing, submissions and publications are also getting popular since it is one of the popular tools of modern-day communication technology.

Already there are many means whereby people can use to facilitate the process of distributing their articles. Though this has an incalculable worth in getting the contents more exposure, it is only half of the story.

We shall now consider the most common mistakes that some people make before submitting their article contents to article directories:

1. Lacking clarity of meaning and purpose between the reason to promote the articles with the reason to write them.

There are three key benefits in article writing with regards to why you are promoting them. They are branding, lead generation and promotion, which are all part of your optimization efforts.

There is only one reason which you should focus on while you write an article, and that is to inform your audience. If, however, the article is not focused on this primary and most crucial purpose, it will be unsuccessful in achieving the three promotion benefits because, practically, no serious person will be interested in reading such articles.

What you first need to do is to figure out how to get people to read what is in your article, then you need to make them click on your resource box. You can only achieve all this by producing excellent, quality and desirable contents.

2. Failure to maximize the opportunities of article marketing for Promotion purposes.

Possibly you have already known that your articles can help you gain additional links back to your site. But you may not know that you can get more visitors and more beneficial search engine results from that same articles you write?

What will you do to achieve these? Mention keywords at strategic places. Just be sure not to overdo them. Some are also using anchor texts in their articles which is also an effective method. But it is very important to know that not all of the directories are able to support this feature.

Remember that everything is not only about the links you generate back to your site. Getting picked up by publishers with a large number of audiences and gaining the ability to profit from the popularity of other brands because of the quality of your work art are some advantages of doing well in your article marketing. Better search engine results also are additional great benefits.

3. Releasing article content that does not benefit your readers.

You can possibly multiply the number of sites you can submit to by writing quality and desirable articles that the directories will like to share with other people. All you need is one online publisher having a hundred thousand readers to increase your potential readers just overnight.

You need to write the articles that publishers would like in their publications if you seriously want your article marketing to work the most effective way capable of producing an intended result for you. This also means you have to obey the laid down standard guidelines, researching on a good topic, spell checks, and even go to the lenght of hiring a writer to produce a very good desirable content on your behalf.

Abraham Saleh is a specialist on Internet networking and online dating, and also the founder of Global Africa Social Network Worldwide , Article Distribution Service and article distribution sites

Abraham Saleh is a specialist on Internet networking and online dating, and also the founder of Internet Business Guide http://interbizguide.com, Muslim Social Networking Site http://islamship.com and Africa Social Network site in Nigeria http://afrocircle.com

Author Bio: Abraham Saleh is a specialist on Internet networking and online dating, and also the founder of Global Africa Social Network Worldwide , Article Distribution Service and article distribution sites

Category: Marketing
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