The market is always caught by surprise when some online video clip goes viral over the Internet. Businesses today are still grappling with this exciting and dynamic phenomenon to boost their market presence and branding. Viral web marketing can be an extremely powerful tool for any business if it is manipulated properly in content, message and timing.

Currently, most of the online videos that go viral tend to have a negative connotation; they may depict an abuse of human dignity or power that causes the rage of web communities across the world. YouTube is the currently preferred platform to upload all kinds of videos with its free facilitation and easy to use uploading features.

Viral marketing on the web

Modern businesses today are analyzing the effect of a viral video to manipulate it to their marketing advantage. A lot of study and analysis are attempting to decipher and capture the power of viral web marketing that would benefit the business. A viral video on business offerings can generate a lot of attention in a short time frame with a strong impact registered on viewers. This is a very powerful and cost effective marketing tool which all businesses would want to get their hands on.

These businesses are still working on discovering the success formula of a viral video that promotes their business operations and offerings. It is a challenging task to identify the success formula of a viral web marketing video compared to that of negative nuances experienced on the web.

Viral videos take only a few minutes to spread across the world. With the advanced technologies today, such online videos need not be restricted to computer or laptop viewings; smartphones, iPods and Androids with state-of-the-art technologies and Wi-Fi are able to connect to the Internet easily, quickly and at any time to view such sharing.

One person can upload the video on the Internet and share it with his or her circle of influence who in turn shares with their circles of influence. An intersecting ripple effect is caused with such dynamic communication channels that the whole world can be reached within a short span of time. This creates an online viral viewing of the video which may not be intentional for public viewing.

The power of viral web marketing actually lies in the hands of the viewer who may have a long list of contacts to share the video with. The buck can stop with the viewer or the ripple effect can be generated depending on the viewer on the next course of action to be taken with a video clip viewed on the web.

Benefits

Modern consumers prefer to view than hear any information today to stir curiosity and interest. Research reveals a better retention span with sight secured information over the audio received information. A video content is more likely viewed than heard, although the contents may be the same or take the same amount of time to be aired.

A video offers more excitement and pleasure with a viewing that stimulates many senses as there are sounds, sights and feelings incorporated in a good video. Research further reveals that as more senses are impacted, greater learning or retention power is exercised. This is a great way to impact consumers on businesses to be transformed into loyal customers.

Viral videos can benefit businesses; like a virus that can exponentially increase to affect many unsuspecting individuals, a viral video can impact a large audience in a matter of minutes. Such a video is known as viral web marketing where businesses release their marketing contents using special techniques for an impactful presentation that would cause the video to go viral.

It is possible to reach untold masses of consumers in a matter of seconds or minutes with viral web marketing without a high cost incurred by the business. The company that employs viral web marketing stands to enjoy higher savings on advertising while generating high traffic to its web business site for more sales and profit.

Current environment

However, it is a challenge to generate truly effective marketing videos that would go viral for businesses today. There must be the right formulation of advanced technologies, inspired marketing ideas and the right web marketing tools and techniques to design a web marketing video that would go viral.

Nobody can guarantee a definite increase in web traffic to the web business site with a marketing video unless it goes viral. The increase in traffic to the web business site is not easily identifiable or consistent as a viral video is impactful over a short stint. Viewers are stirred up in their curiosity to confirm the video’s contents personally to visit the web business site for great deals, but their interest may wane after a visit or two unless they are satisfied with their findings.

To enjoy a consistent increase in web traffic to the web business site, businesses must secure the formula in creating viral web marketing videos to generate such videos all the time to attract more consumers. This can be quite a daunting task even for the most creative web marketer or designer as human behavior is so complex that consumers may be dull with too many marketing videos trying to go viral.

If viral web marketing is successful, the company enjoys great savings in advertising endeavors as viewers would automatically market the business offerings on behalf of the company without payment or rewards. Hence, the success of viral web marketing depends primarily on the impact the video has on its viewer to take the next course of action; share or delete.

A possible element of viral videos in general is an impact on the viewer’s emotions that would compel the viewer to forward it to his or her circle of influence or networks of contacts. Similarly, a successful business video can go viral if it is designed with an impact on the viewer’s emotions that would cause the viewer to take proactive actions on behalf of the company without reward or payment.

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