Article marketing is an advertising strategy wherein businesses write short articles about their organization or their field of expertise. The key style for the article writing involves a bio box and byline or resource box about the business. It is focused on building authority and visibility position in a slot. Though, people writing for back links with rehashed articles are part of article marketing. It is an easy way adopted by Business Owners, Entrepreneurs and Marketers to tutor the viewers about their need. The person who authors the article should be able to create an article that gives a solution and in turn returns more traffic to the website. In short, it means how to build authority within your niche by promoting traffic of targeted viewers to your site.

Conventional Article Marketing

Article marketing is directly linked to the provision of mass print. Here, the business offers content to a Newspaper, feasibly on a real time topic such as audit, tax audits during tax session, and the newspaper might publish the article with the name and contact information. These articles may be published in the business section of the newspaper as news media do not have enough budget provision for content collection.

Internet Article Marketing

It is applied to promote the writers expertise of market, services or products through article directories online. A good web page ranked article directories get high traffic to these pages in search engines. The author`s website is given a Page Rank by these directories and guide readers to this site.

In an attempt to maximise the results of an article advertising strategy the Business Owners, Entrepreneurs and Marketers submit their articles possibly to all reputed article directories. To stop same content being posted many times, the search engine filters the duplicate content. However, marketers tend to dodge this filter by spinning (writing a number of variations of an article) to acquire viewers from various directories.

Article marketing makes use of article directories as a free host and receives traffic owing to the listing\’s search engine.

The point of article marketing is to acquire search engine traffic to the article and to strengthen the expertise and influence of author within their area of specialisation. The strategic to article marketing is not just for promoting the site or services or product but the author should be providing worth with their articles.

Advanced Article Marketing

In advanced article marketing the people focus on quality not the quantity. Look outside the Internet to find quality links and content. Advanced article marketing implies that fewer quality pieces are published. Viewers do not like to read this content, if they see the same substance again and again as a search engine spam .Quality articles and advanced article marketing points to more targeted viewers.

In article marketing the article directory is treated as the ‘authority’ webpage who can give page rank. The chances of article going viral will depend on the originality of article and where it is published.

But, everyone cannot afford advanced article marketing. It is for the sites which make effort to focus on readers not on mere rankings.

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Author Bio: Dhruv Patel is a happy DreamHost customer. He has a web site to promote DreamHost. DreamHost is one of the best hosting providers. Use the DreamHost coupon to get a discount at DreamHost sign up.

Category: Marketing
Keywords: article marketing, article writing, internet, online marketing