A mailing list is a list of addresses, names, email addresses and other information about a certain group of individuals. Typically a mailing list contains information about people in a particular niche. The main aim of a mailing list as an affiliate marketer is to gather a list of subscribers to promote your products or services to increase your online income. With a mailing list you can regularly send tips, advice, and updates about the availability of a product to your subscribers.

The key idea behind a mailing list is to send advertisements and information only to people who are interested. This can save money and effort by targeting a responsive audience who are genuinely interested with the information or your products.

To build a mailing list you can either request visitors to join your mailing list by requesting them to provide their name and email address or offer a free eBook, tips or advice and prompt the visitor to provide their email to have their freebie sent. You can also collect addresses as you conduct a business with customers to build a mailing list.

Importance of building a mailing list as an affiliate marketer

The main reason for building a mailing list is to increase your chance of repeat sales while minimizing the chance of lost sales. Listed below are the top six benefits of building a mailing list and why you should consider building your list now for promoting affiliate products

1. Helps you promote your products to a responsive audience.

2. Helps improve and build new relationships with existing and prospect customers. By providing tips, free advice and updates about your products, you are able to build solid relationships with customer

3. A mailing list can be used to drive traffic to your website, blog or squeeze page

4. Helps you improve your brand and make repeat sales. With a mailing list you can provide special offers, give your subscribers access to classified information. This helps create a special bond with your subscribers, leading to more trust and consequently more sales

5. Building an email list can help you turn prospects into real customers. Sending prospects valuable tips, advice and product information will have them interested in your product

6. Generate more commissions and sales when you send subscribers to the vender through the affiliate link.

How to build a mailing list for your business

Follow the following steps to build a mailing list for your business

1. Register for an autoresponder or email marketing service such as Aweber

2. Create a squeeze page or opt-in page for users to subscribe to your service

3. Build your list

Tips on how to build your mailing list