Branding is everything. It is your first foot forward. How you take that step will determine whether or not you will have a high or low degree of success opportunity. In many instances, your brochure will prove to be your first foot forward. Will it be your best?

When your company needs brochures, finding the right company can be a challenge. So can navigating the maze of paper types and print types. For example, for small runs, digital printing is cheaper. For larger ones, you may want to go with letterpress or offset – setup costs are more, but per unit price can be a lot lower.

Key considerations in preparing your brochures:

Paper Type: Brochures are normally printed on glossy paper, but you can often get a heavier stock. Some people prefer a matte finish, which can look more personal, or white paper which reproduces colors more accurately.

Size Matters: The standard brochure size is designed to hold a lot of information, while easily fitting into a customer\’s pocket – which makes it more likely that they will take it home. However, you can always adjust the size to be larger or smaller, depending on what information you need to get out to customers and prospects.

The Proof is in the Proof: Once you have chosen the paper type, weight and size, you can order a proof to make sure that the brochure looks right. Colors often look different on screen to what you get in the finished product, so it\’s always a good idea to get a proof on a large order.

All of that, however is contingent on good design. Does your design quality match your intended branding? Because graphic design can be expenses, many small businesses have a tendency to not invest in it. After all, we all have a friend or relative that knows how to use Microsoft Publisher and clipart. But, does that strategy really meet your expectations? More importantly, does that strategy set the right stage for your customers’ expectations about you? Generally, it does not. Investing in good design is important. It makes no sense to spend money on quality printing and distribution if what you are printing is not of equal quality.

You will find that some print shops will offer you graphic design services if you do not have anyone in house who can do it (you can also hire a freelancer separately, but print shops will often give you a better deal, as they are offering the entire package).

Brochures also benefit from UV coating, especially if you intend on mailing them (the post can be hard on your printed material). Be aware that you cannot write on a UV coated item. Not many small print shops offer this service, but it is definitely worth considering.

Our Lubbock Commercial Printing Service does provide UV coating. We offer brochures on two weights of three types of paper and will gladly give advice on which one is best for your project.

Learn more about a Lubbock commercial printing service and more info about a reliable printing company.

Learn more about a Lubbock commercial printing service and more info about a reliable printing company at http://www.parkscolor.com

Author Bio: Learn more about a Lubbock commercial printing service and more info about a reliable printing company.

Category: Business
Keywords: Lubbock commercial printing, Lubbock professional printer, Lubbock business printing