The 21st century is marked with speed and competition. Everyday people are bombarded with millions of advertising messages by various companies but hardly 1% content of the messages is retained by the audience. Therefore, marketers do not restrict themselves to marketing by employing the traditional tools but they want to gain access to the daily life of their customers.

They want to be able to drop reminders about their business and brands’ existence as many times as would be possible. Hence, they conditioned the audience to associate the companies’ existence with a logo or insignia. The effect of the logo should be such that even if no word is written, then also the audience should be reminded about the brand or business.

For e.g. a check mark on a shirt can easily make any one know that it is Nike, Similarly, HP written on a computer machine can right away remind the audience of Hewlett Packard. Moreover, companies gift calendars, wall clocks, coffee mugs etc to make their target market get constantly exposed to their advertising messages.

Businesses help make their logos drive into the daily life of their customers by providing them with gifts with either a logo on the object itself or packed in a packaging that carries their logo. This will not only make customers feel valued but will also increase their brand loyalty. For e.g. a salon can devise a strategy of giving pleasantries to its clients in the form of manicure kits, sample foundations, small perfume, accessories etc, can surely make its customers get appointed for another visit. And it will also make their clients get constantly exposed to their logo, which is their ultimate target.

Many companies choose important stuff like first-aid-kits, to place their logo on. They place their logo on things like band aids and insect bite or snake bite treatment kits etc. These are obviously a lot of times used when people go out camping, swimming and similar activities. In case of emergency, these kits came as saviors and make people get a potentially uncontrollable situation, quite under Brand Levitra control. It is the intensity of situation that makes the impression of logo even deeper.

The business logo helps the customers to feel that the company does not only value them for the sales they bring them, but also for who they are. Making the clients feel valuable is the most effective key to drive next time purchases.

Inexpensive items like tooth brush kits are very effective gifts for customers who party late at nightclubs. Therefore, products which are used when in dire need, tend to have a lasting impression on consumers’ mind. In other words, if your logo will be printed on the kit; whenever the clients will carry it out somewhere or will visit the night club would, definitely recall the generosity of your business to have thought of providing such assistance to them. This will make them feel valued and you will have increased brand loyalty and brand following.

A company logo can reflect the product or service. For instance, if you make birdhouses, your logo could have a bird in it. If you sell tea, your logo could be a teapot. You can even design your logo by taking a simple drawing of the product you sell and incorporate it into part of your name.

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Category: Business/Ask an Expert
Keywords: business, logo, marketing, sales, company, powernetshop.at