It is reported that nine are building materials network, we believe that in 2010, brand differentiation will become more obvious in the industry will pay more attention to brand building, who is recognized under a consumer brand, we will wait and see. Lights are lighting town as the biggest industrial base, where the position of business owners and attitudes often reflect the development of the whole industry. Through interviews we found that their point of view was actually surprisingly similar: Speaking of 2009, we agreed that it is the explosive growth of LED year, however, lack of industry standards, market somewhat chaotic; energysaving lamps is not affected by economic crisis market competition intensifies, the price war continue to unfold; a general increase brand awareness and market competition to service competition from the products.

Mentioned in 2010, town bosses are confident, optimistic about the future of lighting the same market, and that the brand will be more intense competition, both domestic lighting Ye Hao, metal lamps LED lighting worth mentioning, the market will further “Ebb Tide” brand enterprises bigger and stronger, innovative enterprises are more and more anemic follow suit behind the rest of the industry towards the direction of polarization the strong stronger and the weak weaker.

To create the overall brand leader in home lighting
LED lighting products in 2009, Guangzhou Guangya Exhibition and Expo at the town lights populous, and more LED lighting products have really entered the spotlight, LED’s prospects and the use of particularly impressed me. 2010 marked the recovery of the global economy will usher in the spring of the lighting industry, lighting industry in China is the main trends in brand diversification, Brand Viagra business strength, market branding, patterns become clear, intense competition, product personalization, terminal strong, service stars of. Our next goal is to brand the largest business objectives, to network, product, service, image, brand, market six upgrades is bound to result in Australia Keshi played a leading brand of household lighting, the annual sales target to reach 250 million yuan.

Energy saving lighting products will become the key focus
As the competition continued to upgrade the lighting industry, excellent customer service vendor is bound to make great efforts to compete from a product based competitive landscape shift to services as the core of the competitive situation. In 2009, according to the traditional commercial enterprises to step up strategic layout, compete with each other LED product R & D, Fu Hing Group independently developed highpower LED lighting products have sprung up everywhere. The future of lighting energy efficiency requirements will face more pressure on vendors to develop competitive products to cope with. To reduce greenhouse gas emissions such as carbon dioxide is an inevitable trend, rising luminous efficiency, decreasing cost trend remains unchanged, both economical and environmentally friendly lighting products and technologies, will continue to attract industry, the future focus of attention.

Polarization significantly increased competition invisible channels
As the financial crisis, many export enterprises this year, fought in the domestic market competition has become more intense. Some have the brand and channel advantages of excellent enterprises and SMEs quickly pulled away, the market is more apparent polarization. But the Chinese lighting industry remained strong overall growth in the industry. 2009, LED applications are at a critical period. LED lighting replacing traditional incandescent trend has become the consensus. Meanwhile, more and more enterprises will be invisible channel as the main direction of invisible channels and intensifying competition.

First of all, should be prepared to build a strong product brand
Town has more than 5,600 lighting business, but product homogeneity serious, so we have to establish brand differentiation, to build strong brands. Our first priority is the product of the product, do highquality, well the quality brands we do have lung power. This time can be linked to the brand, first, goods will be licensed. Lighting Group wins the ball in this industry 18 years, is the start of the products began, has been committed to improve the quality of products and services.

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Category: Marketing
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