Every big company has a big message to deliver. Some of them are, of course, bigger than others. They have sets of well thought out and meticulously considered mission statements, which sum up the intentions and aims of the company. These statements have to be factual, setting out the direction the company plans to go in for the benefits of its stakeholders, as well as ideological, letting people know exactly what sort of company the business wants to be. As well as the lists of objectives and claims, many companies like to come up with a company mentality, a shared thought process that all employees are part of. One such company is Honda, who have created Hondamentalism – a state of mind all about cars and transport, about expert engineering, and about always pushing things to their absolute limit, and squeezing out every tiny hint of promise or potential.

It probably doesn’t surprise you that a company like Honda has such an overarching way of thinking. After all, Honda have been releasing interesting and spectacular adverts for years and years now, featuring Honda employees or cars pushing the limits of what we would expect – whether using engineering knowledge to create a complicated chain reaction that is still one of the most popular ads of this century, or throwing some people out of a plane and getting them to spell out Honda in the sky. They are, after all, about the power of dreams, and starting from an inspiring dream gives them the ability to really achieve pushing their cars, boats and motorcycles to the very limits.

You can see evidence of the Hondamentalism way of thinking as soon as you wander around a new or used Honda dealer. Not necessarily in the design or layout – although most Honda dealerships are pretty swanky and clearly proud of their contents – but in the cars. All of them, even the functional cars aimed at families of business men, have plenty of claims to fame. Either they are the fastest, or incredibly economical, or some other achievement which proves that they are great and that Hondamentalism has been observed. Nowhere is this more evident than in the oh-so-famous Honda Civic Type R, a wonder of modern automotive engineering and a favourite with mums and boy racers alike.

The Type Rs always manage to look good. They are beautiful, stylish, and unusual. They catch your eye in a crowd. Oh, and they are respected within the racing communities as one of the best cars out there, with the most fun to be had. That is quite an achievement for what is essentially just a hatchback! Clearly whoever designed this (Mr Honda, perhaps), did their utmost to keep pushing the engine of a normal road car, until its performance was hard to surpass even with a super expensive car. He then pushed the looks equally hard, and ensured that the engineering was nothing short of perfect. He created a car that is now a cult symbol.

Now, that is Hondamentalism in practise!

Author Bio: Lauren Cooke is a writer and a car enthusiast. She currently writes for the automotive industry. Here she discusses Used Honda cars.

Category: Automotive
Keywords: used honda,honda,cars,automotive