As a business owner, you always require a logo design to give your business a unique corporate identity. Following are the ten factors that you need to take in to consideration when it comes to selecting a professional logo design company.

1. Do not get your logo designed by your neighbor or that guy or that guy!

No matter how broke you are, never EVER get your logo designed by your neighbor because he lives next door, went to design school for half a day, will get you quick updates over the window or because he is well versed in Adobe Photoshop.

2. Choose a company who does NOT give you off-the-shelf logos.

Chances are 200 other companies are also using the same clip art logo. That only worsens company image. Say No to off the shelf logos and say YES to Awesome Custom Design.

3. Look for a dedicated logo design company.

If they claim to have a 24/7 live customer support, but are sleepy on the phone, do not hesitate to dump them at the blink of an eye.

4. The team should be dedicated towards getting it right without saying.

Discuss colors, shapes, competitor’s logos and everything that is worrying you regarding getting it right the first time; After all a good logo will follow you for years.

5.The company should be registered, makes licensing agreements and should give you legal rights for use.

You do not want a start up business to use an improvised version of your brand image. Be sure all the copy rights are given and that your logo design becomes a registered trademark.

6. Do not fall for ‘We will design your logo for $0.444424’ only.

A logo needs to be paid proper attention and time to. Anyone who tells you he is taking more time to produce a unique logo design for a small amount, think again. If you look cheap you will be paid cheap.

7. Check the strengths of their Logo Designs Portfolio.

A logo design consultant’s portfolio will say everything about the company’s approach, professionalism, program used to create the image, and seriousness in their area of business.

8. Will this logo be designed in Vector Format?

Vector format means your logo can be sized up and down with no distortion or image loss. Vector is also the format that many service providers will require in order to output your logo in print.

9. Time frame given for project completion.

You need to be clear on everything included in the logo design process including the time frame. It is vital that the time frame set by the logo designer is reasonable and is acceptable to your business.

10. When is a ‘Big’ company designing your logo actually ‘Bad!’

Most clients are big companies who are extending their product’s life cycle; their product’s logos are given slight variations only to give their target market a refreshed feeling. It’s expensive and not worth it if you have to run the business all year round with little cash in hand.

Wouldn’t you rather rely on professionals offering a sensible package including services as least as professional business card concepts, unlimited revisions to keep provisions for the coming year? The point is do not save or spend in extremity!

Author Bio: Jesicca Thompson works as a design consultant at professional logo design company. She has expertise in small business logo design and custom web design.

Category: Marketing
Keywords: business, branding, graphic design, logo