When we talk about search engine optimization, there is one important factor which out ranks all the other features. There are many people who don’t believe this. You could get great advice and information from the sources like blogs and forums etc. which I consider that don not hold great significance in SEO, but as far as my experience of 5 years in the internet marketing field, I am sure that the most vital factor is: Links.

Usually, the ranking of the search engine directly depends on the number of links. More the links for your website there creates a positive effect on the importance thereby resulting in high ranks of your website in search engines. That means it reduces the time you spend on doing on page optimization. This is because you have attained a significant rank in all the search engines. Adobe Acrobat Reader page has been found as a very good illustration of this.

From illustration I want to say that type “click here” on the Google search and the very first page that opens is of Adobe’s, beating all the websites who use the phrase “click here” precisely in the title and also beating those industries who describe themselves as Click Here whom we had assumed to be optimized for this phrase. If you open the Adobe’s page you would see that the two words click and here do not feature neither in the source nor the text code then what do you think from this.

From this, after a long time many savvy SEO experienced people have identified that the back links is the vital factor to achieve good rank in search engines and particularly Google.

For instance, if we consider Adobe there comes approximately thousands of back links from the major authority sites like educational institutions and government departments, not to forget the biggest corporations throughout the world who use the Acrobat reader software making use of the two words “click here” as an another text.

The worth of this content should not be neglected. Although, the thought to use the identical keyword in every back link that you obtain is not at all good. This is because, not only Google but other search engines might ban your site or look this as a spam.

Hence, it is advised to use the chief keyword about 50% of time and the secondary keyword for 30% of time, after that use the site name, entire URL phrases and links such as “click here” and “visit site” etc to show some variation.

The other vital factor to think about is from where to get these back links. Yahoo and Bing play a great role to the rank of a site whereas Google appears to be somewhat selective as to which of the links count.
Hence, from the above discussion, it is better to rely on the directories for the back links that would help to attain high ranks in Yahoo and Bing than to choose Google. Therefore, if you choose Google then simply concentrate your efforts on getting good quality back links than trusting on the directories to attain high rank.

Author Bio: If you are interested in more information, the Author shares the Auto site and Autolautsprecher he is using the techniques you learned in this article.

Category: Internet
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