LED Industry Multinationals Targeting the Chinese Market
Lighting industry for several annual growth rate of more than 20%, adding a new light source LED popular around the world, naturally attracted multinational giants “coveted.” Toshiba, like Japan, Germany LUMEX holding companies and other enterprises financially strong, has a long history, and holds the light source upstream core technologies. New light source or LED lighting system to achieve its overall proficiency, or to perfect the business concept and technology according to cut into the Chinese construction market, a sudden widening of the gap between the strength of the domestic brand.
It is reported on the lighting technology companies and semiconductor companies in various sectors identified as Toshiba Group provides a complete monopoly of LED production opportunities. Toshiba Lighting Systems Co., Ltd. Therefore, a lighting capacity in Germany also plans to invest two production bases in 50 million, LED commercial lighting set up R & D and production and assembly sites.
Foreign brand product line from a comprehensive to strong.
LED applications in the hall corner, lighting the first exhibition attracted a lot of Walton’s eyes – because of its LED products covering home, business license, such as several outdoor areas. According to insiders, in fact, this phenomenon can be said that many budding miniature energy-saving lighting business, do first, after all stronger.
And have a solid background in-coming brand strength is achieved in a short time scale line combat strategy, because there are a variety of core competencies to support. Such beautiful lighting with the U.S. backing of the Group’s brand, any consortium of listed companies, lighting and other enterprises to develop new sources.
The exhibition BDO Runda Electric is a typical example. The company is a smart small household electrical appliances, micro-special motor-based export-oriented companies. Following the introduction of strategic investors in Guangdong health Lunda, the LED into the business after the BDO Runda continue to develop LED business coded.
The LED is located in Wuhu industrialization projects, total investment of 4.1 billion is expected, including chip, package, and application of the three sub-projects covering the industry on the River. The same year the lighting display of the United States, including home, business license, electrical products and other fields to show their “recruits” formed by two complete product line.
Precision-coming brand products and market positioning.
If a large number of specialization seems to be the choice of brand strength, “Suo Laika does not currently involved in other products, even if the LED so hot. Because discharge lamp market is still early stage of development, need to have more R & D strength of the brand to promote the industry.
This is also the responsibility of enterprises. “energy-efficient lighting Technology Co., Ltd. Guangdong Shunxiang river answer Qiang Qiang, general manager of Lam strong. Christie E-chairman and three rainbow lighting Huangcheng Min Qian Hu boss said: Only a single product and strong corporate profitability will not blindly launched new products.
The product has a strong reserve force strength and technological Haiming Kai Lighting Co., Ltd. carrying on its source, commercial lighting strong offensive Guangzhou International Lighting Exhibition, to expand its brand. It is reported that the company was in February 2010 from the previous Haiming Kai Investment (Group) Co., Ltd. Shanghai Lighting Co., Ltd. integrated lighting resources and Lighting Co., Ltd. of Shanghai light up the core formed.
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