The long standing question in book publishing is how would a publishing house survive and continue printing alternative materials without a decent profit-margin? Realistically, some Christian book publishers do not sell enough books to even compensate the cost of production. Then again, a down trend in selling your books must fuel an inquiry on the different aspects of your publishing business such as the content of the books, the marketing of such books, and if the advertising strategies really reach the target market.

For publishers who want to make more money in order to print more spiritually enhancing and motivating books, read this list of little known book publishing secrets.

1. Create memorable content or your books and use this to market your book

All best-selling books have magic in their pages. Even the simplest books with only black ink and minimalist book cover designs could spark magic with the words in between pages. Always remember that a good book is never enough. It must be good enough for a person to read it over and over again and still feel satisfied every time. Emphasize this distinctive feature of the books your company publishes.

2. Check on your advertising scheme

As said earlier, a book with low readership is a cue to check on marketing and advertising schemes. Probably, people never read enough announcements about the book. Is it present in Christian bookstores? Does the commercial bookstore carry it in their religious books corner? If not, then have the publishers tried to negotiate with the bookstore? If you do not believe in the traditional way of marketing and advertising, then turn to social media. The internet is a medium which can be used to promote your products for free.

3. Create a subscription for your books

Subscription services often offer cheaper rates compared to regular priced printed materials. While this marketing strategy is common among regularly produced printed materials such as magazines (monthly, bi-monthly, quarterly), it is unlikely to find books that offer subscription rates. If your company publishes at least four books in a year, try offering subscription to your loyal readers and then show them how much they could save in a year. You can either do this or give the subscribers a free gift every year for the continuous subscription.

4. Try Multi-Level Marketing

Multi level marketing is the same with network marketing wherein people recruit other people to sell your products. It is a very effective way of selling books and other religious items because your customers will most likely be those of the same faith as you are. Therefore, Christians will be able to network with co-Christians and thus have a market for the printed materials that your publishing house offers.

These are just some of things that can be done in order to increase the marketability of Christian book and other related products. Combined with other marketing strategies and a very good book to sell, this will surely spell profits for the publishing house.

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Category: Business
Keywords: book publishing,known book publishing,book publishing marketing