Book Marketing Plan – How to Create a Winning Book Marketing Plan

You just finished writing your book and are now ready to launch it. But before launching your book, you need to plan first because not all books that get published automatically solicit a readership base.

For every product that needs to be sold, needs to have a marketing strategy for it to be able to penetrate the market. Whatever it may be; be it a consumer product, a service or a book, a carefully crafted marketing plan must be in place for the item be accepted by the market.

In your case, you are presented with a unique situation because marketing a faith based book is special and needs more consideration and planning as you are targeting a specific set of audience with the hope that you will able to penetrate the mainstream market. But this need is not unrecognized as there is an online publishing company (www.trinitylivingtoday.com) which is cognizant to the specific need of this type of books that can tremendously help you in marketing your book. Basically, the course can help you discover the best places where to sell your book and how to make your book store book signing a success. It will also equip you with the indispensable knowledge on how to build a good relationship with your local bookstores including the major chain stores like Barnes and Noble, Borders and Family Christian. It will also give you invaluable tips on how to prepare a good press release and the best place where to send them. And many more invaluable tips and guides about cutting edge book selling strategies to help you market your book.

But in addition to this, there are universal rules in creating a sound marketing plan that will help you succeed in getting your book bought and read. First step is to clearly determine your goal and how success will be measured. In your case, of getting your books sold at this X number of copies. Situation Analysis will come next for you to clearly determine the kind of marketing environment that you will be operating. Knowing your competitors, describing your customer base, your strength, your weakness, threats and opportunities is important.

Knowing your target market is also critical. For you will be able to know whether your book really “articulated” what your target market needs. In your case, you might want to fill that spiritual void and ask yourself as the author if you really have articulated that need in your book. If you do, you already know that your book addresses a specific need.

And once you already know your target market, you can now strategize on how to meet that need by your marketing strategies. Specifics on how to go about this should be itemized in your implementation tactics. It is important that your actions are measurable and the result as well.

And equally important in strategizing is budgeting. The resources needed to implement, availability and constraint of resources and where to source them. Lastly, you must have an evaluating mechanism in your marketing plan for you to determine whether you have succeeded or failed in your marketing efforts.

Author Bio: Are you looking for more information regarding Book Marketing Plan? Visit http://www.trinitylivingtoday.com/Book-Publishing-Home-Study-Course.html today!

Category: Business
Keywords: marketing plan,book marketing plan,book marketing

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