5 Quick Strategies to High-Profile Your Business – Locally!
You are losing big, big-time thousands of dollars cash yearly if your business does not have a \”local\” high-profile image.
Your business image is how your business is perceived in your local community – as seen in the eyes of your peers and your local customers.
Image IS customer awareness. Image IS how your customers think of you and how they remember you, your products, the services you sell and your interacting business relationship with others within your community.
The higher your profile image is, the more likely you will be recognized by your peers and by your local customers. This is a good thing because you, your products and services are then (more) highly valued by your customers because of your interacting business relationship within the community.
Should every business maintain a \”local\” high-profile image?
Most definitely, yes! Why? The main reason is to gain a competitive advantage over your competition and to be recognized within your community as being a good samaritan.
For example, which business do you go to for your favorite cup of coffee? Do you choose a McDonald\’s french fry over Harvey\’s (or visa-versa)? What exactly is it that sticks in your mind? Answer:\”Business image!\”
No matter the size of your business you can strategically boost your local business image 100% – and you don\’t have to be a holly-wood movie star to do so.
Here are 5 quick-and-easy business-building strategies to boost your \”local\” business image:
STRATEGY #1: Become a member of local organizations such as Chamber of Commerce, Rotary Clubs, Toastmasters Club, Mayors Luncheon Series. Be active, too, in associations and organizations related to your business expertise.
STRATEGY #2: Sponsor a basketball, football, bowling, dart, pool, hockey league, a national and local charity. Every kind of sport/recreational activity where children are involved in – there will be parents. The parents have the cash to spend. Why not in your cash register?!?
Selling T-Shirts with your business slogan promotes your business and builds goodwill with you and your customers.
STRATEGY #3: Host a running marathon or bicycle marathon or other fund-raising event. Ask your customers to sign up for the event. Get local media involved.
STRATEGY #4: Ensure you achieve and maintain the highest quality of customer service and customer satisfaction at all times. Customer service and customer satisfaction work together in sustaining your high-profile business image.
STRATEGY #5: Ensure you hire, train and maintain the best employees. Offer bonuses and scholarship opportunities so your employees are more apt to furthering their education.
A satisfied employee becomes a loyal employee.
Your employees are your best and greatest asset not only to your business but to your customers as well. The right people/employees will help promote your business, say great things about you and boost morale. It will take time to find the right people. When you do be sure to treat them well. Remember, it\’s always \”the personal touch\” that your customers remember the most.
This aura reflects in their work ethic and has the added bonus of rubbing off on your customers.
It\’s a contagious mutual feeling not all employers grasp!
Author Bio: Peter Jovanovich is the author of \”101 Best-Damned Business Promotion Strategies You\’ve Never Heard Of Before!\” His strategic business promotions are guaranteed to help you explode your sales and profits, grow your business and out-fox your competition! For ongoing strategic business-building promotions and to get instant access to a free copy of his report click here now How To Get More Customers Through The Door
Category: Business
Keywords: business promotion, marketing, get more sales, customer service, strategic business promotions