The early days of the net were somewhat easy for site owners as putting a site online would take a lot of months as it was very difficult work to build a site. In order to access the site a visitor simply had to type in the website address, or click a link that was included on a related site. Today although that is reasonably inconceivable, merely because of the fact that there are many millions, if not billions of websites available online. There are so many websites available on-line, that nobody really knows exactly how many there are at any one time, remarkably since several hundred new websites appear each day.

While this is great news for people reading sites, it becomes a problem for website owners and publishers. The best way to compare it would be trying to find a needle in a haystack.One of the most imperative parts of cyberspace technology are the search engines. There is just too much information and too many websites for any one person to have any hope of locating information which is relevant and useful. There are various search engines available to use but most people use Google, yahoo and MSN.

But the question is still there, in that how do the search engines decide which sites to put at the front of search results and which sites should be kept at the back? When search engines were first introduced, they were little more than a direcotry. Much like the yellow pages used to be. Individuals would then head to the seciton and find a site that they wanted. This mostly relied upon manual approving and editing.

Today\’s search engines rely upon tremendously complex formulas known as algorithms. Algorithms involve taking the content of a website and identifying its subjects by keywords and content. They also take into account how popular a site is by the number of people who read it and numbers of inbound links.You can liken it much to a voting system. The more people who visit a website, the more likely it is that that website is considered to be useful and relevant. Inbound links work in the same way and the more links that are pointed to that way, indicates that it has the approval of his fellow internet marketers.

Knowing the general ways in which the search engines analyze the content, context and popularity of websites, owners and publishers of websites are of course very keen to ensure that they maximise the chances of their site being considered significant and helpful by a search engine. Achieving this is likely to see to it that the site appears near the top of the search engines results pages, creating a higher chance of extra visitors and possible customers seeing it.

This is what is known as search engine optimisation or SEO. Search engine optimisation is the employment of methods and tactics which are likely to assure the site not only comes to the awareness of the search engines, but achieves a high ranking post as well. Efficient SEO is likely to mean extra customers, and is therefore an all-important part of making any online business successful.

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Category: Internet
Keywords: internet marketing, seo, seo for businesses