It was sometime in February 2011 that there was big battle going on between AT&T and Verizon about the iPhones they had released. So many people had been raving about the hype on the newsc ones coming out, but the buzz from the bees is sounding more like a catastrophe than anything else.

Verizon launched a CDMA version of the phone and were hoping to get an edge in the market by offering one that had the variation in the way the phone accesses the network for data. CDMA is a form of radio communication that accesses the network through a number of base stations and sharing the data load for a wider number of users. Essentially the speed of data transfer works out faster than conventional data carriers, but after you consider the newer technologies that are available for other phones the updated version seemed somewhat tarnished.

The biggest problem with their launch was the timing. Majority of iPhone users are quite familiar with technology and often keep up to date with the changes. The would most likely have known that a newer version was going to be released in a few months after theirs and that would definitely affect a consumer’s decision to purchase the phone. Most cell phone users want to have the latest and greatest technology for as long as possible, rather than have it outdated in a couple months.

The hype itself was overdone. Verizon went overboard with their ad campaign and literally drowned the market. With uncertain messages of how people would be waiting for the phone to be released it was clear that they were trying to communicate something that wasn’t entirely true for everyone. In order for a company to make their marketing as effective as possible, they would need to have a convincing message that everyone likes and believes.

At the time of release there were only two carriers that had the iPhone available on their packages. Unfortunately, if you want to swap you would have to cancel your existing line and switch to the new one. For the majority of people out there, undergoing such a change is nothing short of a headache and might even end up in heart failure for some. It involves dealing with a company that needs all your details, you would have to undergo full credit reviews for approvals and most importantly, you would have to pay a large sum of money to cancel your existing line.

The market is currently flooded with a wide variety of phones that could easily compete with the iPhone and some of them even have better data access. Not only do they have faster connectivity but the operating systems that have been installed allow the other makes to have virtually unlimited capability. The main attractive feature on the iPhone is the way it looks, and unless you are able to jailbreak the software, you are fairly limited to the apps you can use.

All in all, the Verizon iPhone didn’t turn out as great as we expected but it is still a good phone none the less.

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Category: Computers and Technology
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