What most fire in 2010? What will continue to fire in 2011? No doubt is the Po. The Spring Festival, New Year, micro bo CPPCC conferences, micro bo; Attention, but also Japanese earthquake micro bo… Universal not micro bo, no matter not micro bo. Many netizens open a computer, the first thing besides landing QQ besides, view the micro bo also became will do \”homework\” one. If one day, micro bo also like QQ instant chat, so can even video chat, so our Internet life changed?

Sina micro bo can chat
In March 2011, a message by hot debate in Internet industry. A USMBA sina micro bo users in micro blog a source says, sina micro bo many shows video chat function, online and DieZhao and has posted a related. Subsequently, sina technology channel will be confirmed this message, says the connection can see only sina.

According to reports, March 4, sina launched its air micro blogs households terminal. This client, besides having browsing website, FaWei bo, reviews, usually letters tell to wait all the \”web micro bo\” function, besides the instant chat function. This is undoubtedly the most eye-catching a function, click the client interface the following \”chat\” button, the user interface will list all among mutual powder \”contacts\”, click on the contact, a dialog box will come up, and tencent QQ chat function are basically the same.

The news, doubtless let micro Po\’s super fans are very excited, just login client, without open web, can concern of friends, the main speech is a breakthrough of the web page micro bo don\’t know \”mutual powder\” friends don\’t online restrictions to online friends, can be directly to greet, never speaking not convenient time to open QQ or MSN to say.

Always coveted market
Actually, familiar with sina net friends all know, sina has been chasing instant messaging market. In the past few years developing, sina has constantly trying to tap into this field, but every time failed to make the final success.

According to understand, as early as in 1999, Sina released Sina Pager instant communication tools, when Internet bounded tencent QQ haven\’t been able to unify the whole country, everyone was stepping stones across the river, but in such a Pager, sweep Sina edge, gradually fail to Sally.

Enter in 2004, sina and launched by UC, instant communication market, be about to enter partake in tencent QQ, unfortunately, sina in the prosperous development has been listless UC. So far, sina of UC about 80 million registered users, but online very little, users active degree compared with tencent QQ is very obvious. Gap
Last year, in tencent and 360 outbreak not compatible with war, with Microsoft\’s MSN sina announced an all-orientation cooperation, hair force instant communication market, but the effect is not obvious in a short time. And in real-time communication market, sina and tencent gap huge dominance, tencent QQ didn\’t move, QQ active account number has reached 6.4 billion, QQ number supreme at online account up to 1.2 billion this supremacy, tencent was also a monopoly industry accused suspicion.

This time, with micro Po\’s hot re-entered the instant communication market, is the fourth attempt to tap into the sina field. Sina micro bo user 135 million, and its lead new Internet lifestyle, let sina to see up foray into instant messaging field of opportunity.

User network is a core
Sina micro bo launched the function of real-time chat, apparently send force wirra instant communication market. And im market has been the core of the QQ, tencent nearly 10 years of development of Internet, nobody can challenge it\’s supremacy, this one of Microsoft\’s MSN, moving fly letters, etc.

If so, the sina micro bo with its unique user viscosity and emerging new relationships, can challenge tencent\’s core business? Anonymous Internet executives that tencent finally appeared a real enemy, \”360 is not terrible, no impact of core, tencent of tencent core is IM\”, and micro bo completely have tencent QQ \”strong relationship\” attribute.

No doubt, the user which platform networking more stable, the user viscosity will be greater. Industry analysts, actually micro bo platform positioning, belongs to a kind of \”the relationship\” products, tencent QQ is the social relations on a deeper level. One elder sister to micro bo YaoChen, for example, in many YaoChen fans, obviously YaoChen not and she didn\’t know fans real-time chat, in micro Po fans group, this \”the relationship\” no tencent buddy viscous high. An apparently phenomenon is, on the blog, I can thoughtlessly will a stranger into my fans, but not in QQ friends but.

At present, most micro bo the user\’s habits is such, in micro Po\’s circles in the latest developments, attention celebrities in their circles, then the attention like-minded in with some fans, may be known moved to QQ, and other instant communication tools make further friends.

The two sides finally have war
Sina micro bo opened chat function, to the world of signal transmission is very obvious. Facing the strong rise of sina micro bo, the JiHu 360 ZhouHongYi having regrets says: \”maybe MaHuaTeng now see come over, subversion tencent original is sina micro bo.\”

Reporter with industry in some mobile Internet practitioners discussed, they communicate to reporters that can feels a sense of tencent sina micro bo future threats, tencent QQ bound in the Internet world depth, have be shunted QQ relationship to sina micro Po\’s possible. In addition, according to the latest baidu index showed on the user attention,, sina micro bo has fully approximation tencent QQ, far exceeding the largest to MSN web everyone nets. It is worth noting, sina micro bo has launched services less than two years time, while QQ but in domestic elaborations ten years.

But in sina micro bo desire and tencent QQ as legitimate, tencent also not idle. Tencent directly on the QQ interface opened tencent micro bo interface, and development speed very quickly. It relies on powerful QQ user groups, so far, the bo registered users have 135 million. Opinion, whether in micro bo battlefield, or in instant communication domain market, sina and micro Po will begin to directly.

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