The Profit of Mtk Plummeted 70 Percent Year on Year as Well as the Atrophying Fortress Mobile Phone Market
By the end of last year, iSuppli report released, mainland China from 2012 fortress mobile phone will start to show negative growth. It now appears that this time point has to advance to the 2011.
On Friday, the global mobile phone chips fortress mobile phone manufacturers, mainland leadership LianFa technology major suppliers Taiwan chip 2454. TW, under (called \”MTK\”) released a year to the first quarter earnings season, according to 198.67 billion yuan, MTK income, up to nt $39.3%, realize 30.65 reduce net, up to nt $billion yuan in 72.3% substantially. This quarter gross margin MTK whole lifetime (46.2%, annulus is only in the fourth quarter last year, but down 3 percent year-on-year decreased 10.5 percentage points.
MTK said in the earnings, due to the consumer market, plus the off-season effect, leading to the product price declines gross income and product level glides down.
\”This year fortress mobile phone market at home and abroad, has clearly weak was withering trend.\” Shenzhen a mobile phone manufacturers for the first high-level yesterday, said the original financial daily fortress mobile base — shenzhen qiang north already spread from last year\’s rent 180 yuan/square metre, fell to 120 yuan/square metre, \”originally qiang north mobile pavements have a price, is now without city to rent out were hard this year. Qiang north of at least 20% pavement closed.\”
The high-level MTK year-on-year in the first quarter, said taiwan-based plummeted into, in addition to seven, but also because the market atrophy fierce price war.
It is reported, since the second half of last year, LianFa families begin the main products MT6253 began slashed prices, \”is almost every two months, and each range came a price in 0.5 dollars.\” Shenzhen a mobile solutions, told reporters MT6253 people from listed price has the first five dollars, dropped to $3, and now the main competitor spreadtrum mainstream chip prices fell to about $2.
Main products of cuts, by the natural make MTK profit squeeze. MTK market, in fact in the embarrassment of MTK 2010 earnings in the first quarter of this year has been reflected, just because the market atrophy and performance more apparently some. 2010 1135.22 billion yuan MTK income year-on-year decline nt $, and realize 309.61 billion net 1.7% to nt $year-on-year decline, 15.6%.
However, at present, is still MTK most difficult to resist lower spreadtrum further attack. ISuppli data show that by the end of last year, spreadtrum chip market share at the low end of GSM, and already more than 10% Mstar monthly also have nearly a million pieces of shipments LianFa families, the market share is slumped to less than 90%.
Multiple shenzhen phone design company, integrators estimation, current low-end GSM chip market share, LianFa secco has slumped to 67 percent, spreadtrum accounted for about 23%, Mstar and other brand about 10%.
Gold and pencil, originally two irrelevant, but in reality the commodity intellectual property disputes occur.
It is reported, store Co., LTD in order to protect their old trademark, and guangzhou a sell pencils merchants to court. 1540845 number, the store is the first 19710 number and the first 381104 number trademark registrant. Guangzhou baiyun store to say, 6151 – sold meihua stores the red pencils H B use the labels, request the stores and selling pencils ordered businessman SuMou compensate for the losses.
Guangzhou baiyun meihua stores, SuMou says, it is unknowingly sales was accused of infringing goods, its goods originate in guangzhou, so a stationery lines liwan district provides notarial deed and buy goods list. Guangzhou then a final decision, baiyun meihua mall and SuMou sales was accused of products are legitimate source, but still shall bear the expenses 8,300 trademark rights $people. (southern metropolis daily SouthernMetropolisDailyMark SMW nets) www.nddaily.com
Guangzhou, said that despite the then judge explain the trademarks for the old store has accused of products, but the price is not high for iron ore, if the seller can produce evidence to prove its legitimate sources, combined with JiDi circumstances, price no inter alia sales of legitimate court source plea.
Counterfeit mobile Internet sales (southern metropolis daily public www.nddaily.com SouthernMetropolisDailyMark SMW nets)
MOTOROLA phone in A U R A, use the registered trademark, the mobile phone market retail price for 14600 yuan. The defendant in a communication accessories LuoMou Ming in archives mouths city $430 fortress \”AURA\” sell mobile phone, this phone and MOTOROLA AURA of mobile phone no matter in size, color, trademarks are basically the same. LuoMou Ming and fortress \”AURA\” phones will be handed to the site, and pictures will be released \”high copy product\” welcome large wholesale information.
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