QR Codes in Marketing World
Have you ever wondered what it’s like to be in Phileas Fogg’s shoes, at least for traveling around the world in 80 days? It used to be impractical, but nothing is impossible these days. All thanks to the invention of Quick Response (QR) codes republished by Ubimark, now everyone can channel the whole experience from the papers to the real audio and video versions. Not only that, one now is allowed to carry out online conversation with other fellow fans, or even cruise along Fogg’s adventures and journey using Google Maps. Sounds awesome? Now there might be more to these tiny codes to be discovered!
Marketing your business takes no hassle no more with QR codes. From billboard ads to business cards, QR codes have been applied to store digital data and display them when scanned using a mobile QR codes reader. Bar codes might have functioned almost the same, but what special about QR codes are they do not require chunky and humongous scanner, also the latter can store more (e.g URL links, geo notes, product details, texts and links to Twitter, Facebook and MySpace IDs) compared to the former. Various organizations market their products for all range or use; from U.S Army Organization in Seoul (2011), to Memphis Rock ‘n’ Soul Museum or even for tourism sector in Lviv, Ukraine in which QR codes are stored in multi-language to provide convenience to the multi-racial tourists. Customers of Dick’s Sporting Goods are able to view any discounted purchase by scanning the QR codes shown during a football game, also in printed ads and mailers for Ralph Lauren, Lego and Audi. In additional, major retailers such as Macy’s, Best Buy and Target has prominently endorsed the QR codes; causing a broad exposure to their nationwide customers. Other than that, huge food retailers such as McDonalds and Pepsi utilized these codes to store the nutritional information and amount review on fats, carbs and calories.
QR code has been seen as an invention that blurred the distinction between your usual normal and boring paper advertisement and boards with simple and tiny codes that can be scanned and easily interpreted. QR code is initiated in Japan and formed by a 2-dimensional matrix code. The name speak for itself as a QR code can be quickly and easily accessed and responded, by mobile and camera phones. As many customers have opened their doors towards social networking such as Twitter, Facebook and MySpace, they will definitely acknowledge the marketers presence in the world of technology.
Perhaps it is not been utilized widely locally, but as time goes many conversation and potential business opportunities; no matter how big or small will be opened up. As it can be auto-generated on our own, QR codes promote practicality on anyone’s fingertip.
Precisely how QR codes can offer users, even in those mini pieces. Just like as the saying goes, the most precious gift comes in the small package. Not only has that, QR codes been described as one of the powerful tools in the marketing field including e-mail marketing, connecting both people and producers in the borderless digital world.
Author Bio: Diena has been involved in online marketing since early 2000 with getresponse email marketing as the best tool and the most effective marketing way. Find latest getresponse’s promotion by visiting this URL: Getresponse\’s Promotion You will be surprise with the ability to implement QR in e-mail marketing using Getresponse\’s services.
Category: Marketing
Keywords: qr, email, e-mail, marketing, getresponse, promotion, tool, marketer, business, home business