Email Marketing software-based email is the most efficient and productive way to track and monitor your email campaigns. Software-based email is very simple email message personalization and permission marketing that helps you create and store your email lists, merge customer information in your message and deliver email either directly or through your SMTP server. Most of these programs are set up so that the Main Menu displays the Campaign ID, Campaign Name, List, and Scheduled time for each campaign.

To sort the campaigns by ID, Campaign Name, List name, or Scheduled date, simply click the column heading and choose the order in which you want your list to display. The Lists and Filters tab connects a table to an email campaign, and allows you to filter the table to send to specific records. On the Lists and Filters tab you can create a new list, edit a list, or select an existing list to use with the current Email Campaign. The Campaign Extras tab is where you can specify the email address or email addresses to send a summary report, you can also chain campaigns together, and throttle how many emails are sent per hour.

Every online business should strive to provide great service to generate satisfied customers. As each and every customer receives satisfaction over their products or the services they get, there is a great chance that they will become a return customer and buy again and/or recommend you to someone else. You can keep your customers up-to-date on the latest news and information regarding your services by asking them to subscribe to your mailing list or opt-in list. By doing so, they are agreeing to let you send them promotional materials such as newsletters and catalogs via email. With an opt-in subscribers list, you will feel much more confident that the emails you are sending out are actually be viewed by people who are interested, instead of ending up in someone\’s trash bin. Email campaigns serve as a constant reminder to your subscribers about all your business as well as any promotions and special deals you are having. There is also the chance that they can be forwarded to other potential customers as they tell their friends and families about you and your site.

Opt-in marketing requires the permission of a willing customer to subscribe to your marketing materials via email, and this permission is very important for the security of your company. From your list, you will get your targeted customers, which are are the people who have liked what they have seen in your site and have decided they want to see more and make a purchase. A good web form for subscribing to an opt-in list is not difficult to create and most of the templates you see today already have them implemented. Just write a simple short statement about how they would like to see more and get updated about the site. Then there should be an area where they could put in their names and e-mail address. This web form will automatically save and send you the data’s inputted. As more people sign in, your list will be growing.

Author Bio: Trevor Richards writes for Extravision, a leading UK email marketing company.

Category: Advice
Keywords: email marketing, email campaign, ecommerce, internet marketing, e-commerce, sales, business