Why should you set up a Facebook business page?

Facebook is no longer a site that is only for socializing. As a matter of fact, it is now more popular than Google! This site is immensely popular among all age groups and it contains an integrated email application as well as Bing search integration. Now those who use Facebook have no reason to ever leave the site to check their email or search for things. Anything a user wants to do can be done from within Facebook. This site has now become so important to the lives of its users that it would be a smart idea for anyone who owns a business to make themselves visible where there prospects will be every day.

Make sure that you understand that there is a big difference between a business page and a personal profile. They are completely different with totally separate options for interacting with your business colleagues and friends.
If you are someone who has been using this site for awhile now you may remember that a Facebook business page used to be called a fan page. You may also recall that where people used to “fan” you, now they “like” you. So try not to become confused in thinking they are two different things, as they are actually the same.

Anytime you want to set up a business page, you will first need to have a personal profile. Plus, the email that you use during setup has to be tied to an actual person. You should keep in mind that if you end up getting an employee to set up your business page for you, it will be important that you have access to the email that they use. Otherwise you may end up losing access to your business page and all of your contacts if the employee leaves at some point. It would be a good idea to create a new email address that is specifically for this setup purpose. Once you have your personal profile set up you can get started.

There are many reasons why you should have a business page rather than just a personal profile. Once you have a page like this you can contact any of the people who “Like” you with one click by sending them newsletters. You can also participate in discussions with them and answer questions as if you were in a forum. You have the ability to organize events on the site and invite your fans to attend. You can even make your page like a little website by creating customized welcome and shopping pages!

Try to remember that people do not like to be spammed, and avoid posting constant information on your wall. This is because whatever you post on your wall is going to show up on anyone’s page who has “Liked” you. Try not to post more than twice a day, or else you could get blocked.

If you don’t already have one, now is the time to begin setting up your Facebook business page, as you will be doing your business a great disservice if you don’t!

Author Bio: facebook business page

Category: Advice
Keywords: facebook business page