Another name of the internet marketing is called the online marketing because all the marketing process is going in the internet. Sometimes it also called the digital marketing or the e-marketing or search engine marketing. In the digital marketing all process are completed over the internet. In the e-marketing that is called the electronic marketing and all the products selling and buying over the internet. In the age of globalization the user or the root customer they have no time to go the market physically and buying their product. They wants to comfort and does not want to spent their time and labor. In this situation the internet marketing has a great technical and creative aspect.

There are a lot of advantages of the internet marketing such as it is low cost marketing. If a company wants to marketing a product in physically they needs to take some initiative before the marketing the product. They needs to survey the market that the demand of the product, they need sales officer to collect the targeted audience, expense the cost of advertisement and as well as the marketing cost.

On the other hand if anyone wants to internet marketing then they upload their product and services in the web site and collect the order form the customer. In this situation it is less expensive. In the advertisement costs are very low in the internet marketing. In this marketing the customer gets the best supports and services. It provides the better analysis capabilities which are very difficult in the physical market. It also provides the capabilities are traced, measured and tested. It also provides the different advertisement procedure such as pay per impression, pay per click, pay per play and it may be pay per action.

The internet marketing there are some limitation also. The difficulties are come into the two ways in the seller’s sense it may be the shoppers does not choose the product and want to test before the purchasing. In the buyer’s sense if they paid for the product but the product does not delivered to them or the product are delivered but that is not in good quality. Many fraudulent sites make difficulties in this market. Now a day many banks are involving in the internet marketing for insuring the secure transaction. But avoiding those limitations internet marketing is very good in practice.

In the internet marketing you can also buy a product and sell a product easily over the internet. It is time less effort to doing that. A Varity of product you can buy from the internet but in physically it is impossible or so much hard and expensive and time wasting. In the internet marketing you just need to choose product or services from the website and one click to order them. But when you need to order for the product you must chose the exact or well known site for the security purpose. So we can say the internet marketing is a great feature in this technological world.

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Category: Internet
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