Companies have many divisions that help the cogs run smoothly. One of these divisions in most companies is Marketing. How can you get the word out about your product? This is where Marketing and the advertising world come in handy. Many different companies utilize radio jingles, television commercials, mailing fliers, and print media to get the product noticed. And these mediums were standard for the last 60 years until the proponent of the Internet and electronic mail became common in the late 1990’s and early 2000’s.

Email marketing has gotten a bad rap in recent years due to aggressive spam mailers sending mass emails out to consumer lists. But permission email marketing is the one avenue that most retailers and companies utilize to this day. By its own term, permission emails mean just that. The customer is agreeing or permitting you to send them adverts and messages. The customer has a way to “opt-out” if he or she does not want to receive these messages anymore. And in doing so they automatically get taken off the company’s subscriber list.

This has proven very cost-effective when compared with the old ways of marketing. One big way is the ability to track how many email subscribers order a product upon receipt of email. This is a great way to check on your return on investment compared with mailing flyers and wondering how many buyers actually got the flyers. Another way that emails work best is tailoring your messages to what your consumer is interested in. This is fairly simple to do with a computer and internet access, not so simple when dealing with print houses and mailing companies.

The email market has become part of the lexicon of being “online,” over 50% of internet users send or check their email every day. There’s a larger group making use of marketing emails versus people who routinely throw away mailers and fliers. The money spent on marketing via email over the old ways is also drastically cheaper. This has been proven over the past decade as the most “direct” way to market a product to an end user. Both customer and retailer are the winners in this scenario. The customer receives news and adverts on products that they like or have an interest in. The retailer has a low-cost and direct way to reach their customer and maintaining the customer base.

The days of expensive television commercials and pricey radio jingles are still around, but it’s a dying breed. More and more companies are gravitating towards the internet when it comes to advertising and marketing. The visual aspect of a commercial cannot be denied; commercials are great at nabbing customers. The Burger King adverts of the past few years and some of the adverts in the 1990’s for Little Caesar’s Pizza are both great examples of television marketing at it’s best. But when you break it down to dollars spent and customer tracking, television marketing runs far behind the email and internet marketing world.

Trevor Richards writes for Extravision (www.extravision.com), UK email marketing specialists.

Trevor Richards writes for Extravision (http://www.extravision.com), UK email marketing specialists.

Author Bio: Trevor Richards writes for Extravision (www.extravision.com), UK email marketing specialists.

Category: Business
Keywords: email marketing, internet marketing, business, sales, website, marketing, email