Corporate apparel can vary depending on the industry, the culture, and company or institution. Interestingly, apparel styles also vary depending on the cultural and economic environment. Although some accessories and alterations my vary depending on current fads, corporate apparel typically errs on the side of conservatism.

Professional service company employees, such as those that work for law firms, banks, consultancies, usually wear suits. For men it is a tie, shirt, suit combo. Women have more options as their suits can include a skirt or pants. However, in recent years, some companies have allowed for business casual which usually implies a conservative shirt and pant combo.

Retail service employees usually have some type of logo embossed clothing. This can either be a shirt, polo, or jacket with a certain color code. Some retail stores have their employees wear khakis with their corporate logo shirts. Others might have more of a color code such as black, white, or blue.

Research and lab employees typically have more lax rules when it comes to apparel. Here clothing options are fairly open. In the summer. Some researchers wear anything from shorts and flip flops to more business casual attire. However, in more private based research labs there are some requirements such as lab coats or other attire that might be required depending on the subject matter.

Startups and entrepreneurs have the flexibility to set their own rules. These types of individuals usually vacillate between focused on getting work done, which means as long as the person is clothed its good, to being customer or investor friendly, which means at least business casual to formal suits.

Customer driven corporate apparel can vary from clowns to sign wearers. The idea here is to attract customer attention and draw their focus to the business, product, or service. Here there is no limit to the imagination.

Environmentally driven companies can vary in their corporate apparel mandates from those of entrepreneurs and researchers to professional service providers. The idea here is to be more functional, comfortable, and approachable. Sometimes the employees do have some logo based apparel in order to signify their allegiance.

Product driven companies usually have their own norms. For instance if one enters a diner or coffee shop, there are certain clothing norms one expects. Similarly, if one enters a car dealership or clothing retailer, the company wants to make sure the customer can spot their sales associates.

Apparel can also be driven by economics. For instance, during the dot com bubble the job market was employee driven. Companies wanted to attract top employees and were lured by more than just compensation. This included a more comfortable work environment which included casual wear. However, as the economy softened and the job market became more employer driven, it clearly became advisable to err on the side of conservatism. This usually means a suit and tie or other professional attire.

In short, corporate apparel is usually driven by the particular company and industry it encapsulates, as well as the economic environment. Also, one should also take into account personal ambitions. This means to dress to impress, dress to belong, or even dress for where the position or role one desires.

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Category: Marketing
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