With all the emphasis on social media sites and keeping up with the latest developments in Internet marketing, you might make the mistake of forgetting the fundamentals like email marketing campaigns. If so, you\’d be making a big mistake because marketing to potential customers through email is still one of the most powerful strategies you can follow to grow your online business.

Here are our top 5 tips for creating email marketing campaigns:

1. Don\’t overdo the sales messages. Many people make the mistake of bombarding their potential customers with sales messages each and every day. After all, this form of marketing is a powerful way to bring in additional revenue to your business, so why not take advantage of it and try to make as many sales as possible while the kettle is hot so to speak? Well, the problem is that people will simply be turned off and unsubscribe from your list forever. Learn how to market your products with so-called \”soft sell\” messages at the bottom of your emails. You can also include additional sales messages periodically, of course. Just remember not to overdo it.

2. Remember to provide valuable content in your emails. With so much competition online, you need to make sure that your business stands out through your email campaigns. Providing helpful information will make your business more credible, and your subscribers will be more likely to buy from you instead of going to another website that has nothing but sales letters. Provide helpful information and you can even end up getting word-of-mouth traffic (which means additional subscribers and revenue).

3. Try to develop a complete backend sales model. Instead of focusing on a single product, you can develop an entire sales funnel which you can gradually offer to your subscribers. Again, you have to learn the subtle art of email marketing, but if you do everything right your subscribers will actually be interested in the products you have to offer. You can develop multiple products for sale at different price points, along with offering membership sites or other continuity programs and affiliate products.

4. Invite other authors to write for your campaigns. If you\’re having trouble keeping up with regular emails, why not invite experts in your industry to write a nice article for your email lists in exchange for a little exposure? If you\’re worried about having people visit other websites, you shouldn\’t be. Once again, having guest writers will add credibility to your overall marketing campaign, and you don\’t have to worry about giving a little exposure to someone else\’s website. Better yet, ask the writer if he has an affiliate program and include affiliate links in the article.

5. Respond to your subscribers. This one might surprise you, and you may be a little resistant at first. However, I can tell you from first-hand experience that subscribers are extremely pleased when they can reply to your email messages and get a quick response from you within a couple of days. This may not be standard practice in the email marketing world, but it can make a huge difference for building loyal customers. You can even build a frequently asked questions database over time to reduce your workload when answering customer emails.

Peter Geisheker is the CEO of the Geisheker Group advertising agency. If you need help creating an amazing advertising campaign, visit us today at http://www.geisheker.com or call 920-471-1638.

Peter Geisheker is the CEO of the Geisheker Group advertising agency. If you need help creating an amazing advertising campaign, visit us today at http://www.geisheker.com or call 920-471-1638.

Author Bio: Peter Geisheker is the CEO of the Geisheker Group advertising agency. If you need help creating an amazing advertising campaign, visit us today at http://www.geisheker.com or call 920-471-1638.

Category: Marketing
Keywords: email marketing