Using custom displays to showcase your offerings at trade shows is a great way to play with the psychology of your potential customers and draw their attention to your booth. Custom exhibits are available in every shape, size and form, as per your needs. Provided that it is physical possible, the forms can stretch as far as your imagination.

Making the best use of custom exhibits

It is human nature to get attracted to a striking and aesthetically appealing object. This is what your custom display will do for you. It draws the focus of the consumer to that particular product on display, making it stand out in comparison to others. This should be your main aim when picking the mode of display. When you are participating in a trade show, your major aim will be to attract the attention of visitors who walk past your booth. So, you could use something like fabric displays, which are essentially large in size, and can very easily be modified to suit your requirements.

Remember that for most people, out of sight is out of mind. By constantly reminding them of your product, or putting it up in such a way that it is difficult to miss, you can ensure that they will be thinking about it, and therefore considering purchasing your product. You can use the custom displays in a way to create a picture that will linger in the mind of the potential consumer. You can use color, shapes, designs, etc. such that on seeing a similar color, etc., the customer will be reminded of your product.

Another major weakness of customers which you can tap into by using custom displays is the urge to buy on an impulse. You could use your displays to advertise in such a way that the customer, at that moment, feels so attracted to the product that he has an irresistible desire to buy it. Many people, in such cases, overlook the minor details and purchase the product.

Customizing your trade show displays

There is a plethora of ways in which you can customize your trade show exhibits. The use of graphics in accompaniment with sound and lighting can make your booth stand out from the crowd. But make sure that the displays do not overshadow the sales message, and bring out the best features of your offerings in a compelling way. Decide the level of customization and the features you want to incorporate to showcase your offerings effectively.

There are several varieties of trade show exhibits, from pop-up models, modular exhibit units, tabletop displays, kiosks, to banner stands, hybrid systems, and fabric displays, etc. Keep in mind that most of these are cost-effective and a great way to economize on space. You can attach two or more fabric displays or try a different arrangement of three or more exhibits to create elaborate custom displays. They may just be your answer to get your product in the spotlight and make the most of your trade show participation.

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