When most people think of live chat software they think of it as a tool that they can use to help reach out to customers and offer better customer support. However, there are actually many more practical uses for live chat software, one of which is marketing.

Although live chat is a great interface for instantly talking to your customers, it is also an excellent tool when used to collect data and information so that you can make your website more appealing and your ad campaigns stronger. The following are just a few ways that live chat applications can strengthen your marketing campaign.

The first way that you can use live chat software for marketing is simple, and consists of just using the data tool that comes installed in almost every live chat application. Most will compile IP addresses for you that list where a customer is browsing from, how often they have been on your website, and what areas of your website they visit most frequently. Alone, this information does not tell you much, but put together it gives you a very clear picture of your target audience without paying for marketing team to do the research for you.

When you know where most of your browsers are coming from you will be able to target your marketing campaigns at these regions, allowing your money to spread further and produce a higher rate of return since it is likely that this is where your potential buying audience is. In addition, when you know how often they have been on your website you will have a good idea of how often browsers are actually purchasing and how often they are just looking.

If you find that most people browse through without a purchase this is a signal that you need to alter your website to make your products more attractive, or market them better. Next, you can use the information about what products are being looked at the most to help create your next advertising campaign.

By discovering what products interest people the most you will know which ones you should highlight on your home page in order to attract and hold attention, and which products should be included in your marketing campaign. In other words, you discover how to hook your audience which is a very important tool.

The advantages of an excellent live chat application does not stop here however, because you can also use the time you spend on the live chat software to compile your own information such as a list of the most frequently asked questions.

If you know where customers are getting confused or hung up, for instance during check out, you can help address the problem on the website so that you do not lose the sales of customers that do not stop to ask for help. This way you prevent a problem from hindering your sales anymore and simply because you utilised the information gathered from your live chat software.

In the same way, you can also track the information that customers give you in terms of their attitudes towards your products. Quite a few people like to chat online, so any piece of information or feedback you get about a product can be used to build stronger content for that product on its page and to market it better to similar members of your target audience.

Therefore, by simply paying attention to the information you gather from your live chat software you will be able to increase sales without even addressing customer service directly, making it a multi-faceted tool that is seriously worth considering investing in.

Alan Jones currently manages the Marketing Operations of Web Site Chat (websitechat.net), the developers of a State of the Art live chat.

Alan Jones currently manages the Marketing Operations of Web Site Chat (http://www.websitechat.net), the developers of a State of the Art live Chat.

Author Bio: Alan Jones currently manages the Marketing Operations of Web Site Chat (websitechat.net), the developers of a State of the Art live chat.

Category: Computers and Technology
Keywords: live chat, live chat software